Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
- sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
- sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to email messages sent by other companies to their customers, and
- sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email and FIDO).
Henceforth, the ability and know how on well positioned emails is of paramount importance to any marketeer; let alone e-marketeer in this modern era. Much like article marketing, email marketing is also content driven notices or infos pertaining a new or innovative product/service to capture the intended party's first impression.
Well written emails; when executed and sent at appropriate intervals is another marketing force to be reckoned with.
Introducing Gary Hennerberg; described as an analyst who applies imagination and creative ideas to selling products and services. Here's a sample of the powerful, proven ideas you can use now to profit from email marketing …His skill in selling via email comes from what he knows will work, based on his analysis of 348,977 email promotions in the Email Campaign Archive. Read more HERE.
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